The Internet provides one-stop solutions to everything, even medical assistance. That’s why many local and international medical institutions today have gone online, especially those that are based in Tokyo, Japan.
These online websites operated by hospitals, pharmacies, and other medical institutions cater to patients who are not capable of visiting doctors. Maybe they don’t have time, or they live in rural areas. Regardless, medical websites definitely give everyone a chance to consult a doctor anytime and anywhere.
A research study from Pew Research Center, a non-profit organization that contributes information to social issues, public opinion, and demographic trends in the United States, revealed that “thirty-five percent of U.S. adults say that at one time or another they have gone online specifically to try to figure out what medical condition they or someone else might have”.
These online patients seek help from medical websites with a good reputation and a head-turner website. Yes, patients also take into consideration the website design of these sites. So, if you’re one of those medical website designers tasked to develop and promote a medical website in Tokyo or overseas, here’s a list of DOs and DON’Ts you need to follow:
Do Seek Inspiration From Medical Website Templates
Templates are there for a reason. Businesses can use it to develop their websites quickly, but templates can also be a guide or inspiration for medical website designers and developers. There are hundreds of stunning and professional web designs out there that are fit to the core values of the medical institution you’re handling.
Don’t Ignore Your Competitors
From the words of Nick Tubis, a council member in Forbes, “the more knowledge you have on different industries and businesses, the better prepared you are to jump on potential opportunities.”
With that, studying the website of your client or business’ competitors can definitely help you pick the best design approaches and solutions that could rival competitors. You already know them, but they are clueless about you—so consider this as an advantage.
Do Make It Appealing To All Age Groups
As a medical business or institution, you need to consider the different age groups that will visit the website. Every person—no matter the age or gender—is a probable patient. The designs of the homepage and all other supporting pages should be clean, sleek, and professional.
Don’t Include Complex Navigation Patterns
Complex navigation patterns may work for millennials and creative professionals, but it won’t work for all your patients. Providing cool navigation patterns and effects may produce a head-turner website, it might also impress other medical website designers. But it surely won’t work for seniors and other patients that are not internet savvy. Make the website user-friendly.
Do Consider The Mobile Design
After considering user-friendly navigations, consider the website’s mobile-friendliness. People always use smartphones, and they would probably seek medical aid using their mobiles. In fact, every website’s mobile traffic is still more significant in numbers than its desktop or web counterpart. Make sure the designs work for Android, Apple, and all types of devices.